We live within walking distance from the local Prisma. If you're unfamiliar with it, it's a chain of "hypermarkets" here in Finland.
We rarely shop there because, in truth, I kind of hate it. In fact, I hate shopping of any kind. To me, it's the worst of all chores.
Prisma, though, always seems packed like an enormous sardine can full of consumers. People mill about aimlessly among the rows and, if you intend to buy something specific, you will most likely have to push past several people who are entranced by the yogurt or the baked goods. It reminds me of Walmart, though it's actually a good deal larger than any Walmart I've ever had the misfortune to visit.
Now, to be fair, Walmart is an evil son-of-a-bitch. Although it is owned by oligopoly member S-Group, I doubt very much that Prisma's business practices are quite so deplorable. (A Google search didn't yield much information either way. Please enlighten me if you happen to know something I don't.) I don't seek to equate them. It's just that I've been programmed to feel irritated whenever I'm in a gargantuan supermarket brimming with people.
And when I'm finally out in the open air, goods in tow, I resolve to be less of a curmudgeonly jerk and to understand that, for some people, Prisma is quite an awesome thing. "Hey, I don't need to drag my children to four different stores; I can complete all of my shopping in one trip!" If you're a parent or a person otherwise lacking in time and energy, Prisma must be of immeasurable use to you.
But, really, is it so interesting for its size and abundance? Is the "Prisma trance" a result of anything particularly compelling? Is there porn tucked between milk cartons and pasted to the back of every t-shirt? Clearly there's some incredible fun that I'm missing because I'm such an utterly joyless shopper.
Still, I think I'll be happy to keep rushing impatiently through the act of shopping. And I think I may just stay away from Prisma until the day I manage to suppress my inner curmudgeon.
We rarely shop there because, in truth, I kind of hate it. In fact, I hate shopping of any kind. To me, it's the worst of all chores.
Prisma, though, always seems packed like an enormous sardine can full of consumers. People mill about aimlessly among the rows and, if you intend to buy something specific, you will most likely have to push past several people who are entranced by the yogurt or the baked goods. It reminds me of Walmart, though it's actually a good deal larger than any Walmart I've ever had the misfortune to visit.
Now, to be fair, Walmart is an evil son-of-a-bitch. Although it is owned by oligopoly member S-Group, I doubt very much that Prisma's business practices are quite so deplorable. (A Google search didn't yield much information either way. Please enlighten me if you happen to know something I don't.) I don't seek to equate them. It's just that I've been programmed to feel irritated whenever I'm in a gargantuan supermarket brimming with people.
And when I'm finally out in the open air, goods in tow, I resolve to be less of a curmudgeonly jerk and to understand that, for some people, Prisma is quite an awesome thing. "Hey, I don't need to drag my children to four different stores; I can complete all of my shopping in one trip!" If you're a parent or a person otherwise lacking in time and energy, Prisma must be of immeasurable use to you.
But, really, is it so interesting for its size and abundance? Is the "Prisma trance" a result of anything particularly compelling? Is there porn tucked between milk cartons and pasted to the back of every t-shirt? Clearly there's some incredible fun that I'm missing because I'm such an utterly joyless shopper.
Still, I think I'll be happy to keep rushing impatiently through the act of shopping. And I think I may just stay away from Prisma until the day I manage to suppress my inner curmudgeon.



